Ideas for Magazine Advertisement

I have been thinking of some ideas for our magazine advertisement and I have got some inspiration from some advertisements in different genres than what we were thinking of doing for our music video. I have 5 examples below of magazine advertisements that aren't in our genre but we can take some inspiration from them.

The first one is a magazine advertisement in the Progressive Rock genre and is from a well known group called Radiohead, this magazine advertisement is pretty different from what we are thinking but it shows us a different style, this can broaden our knowledge and understanding or music advertisements in a genre that is what we are not using.

 

The second one is a magazine advertisement in the Indie Rock/Dance-Punk genre and is from a reasonably well known group called Friendly Fires, this magazine advertisement isn't really far away from what we were originally thinking of doing for our advertisement because they do a few songs in a genre (Dance) that we were thinking about.

 

 

The third one is a magazine advertisement in the Hip-hop genre and is from a well known artist called Jay-Z, this magazine advertisement is sort of similar to what we were thinking because the artist is in a genre that we were considering (Hip-hop).

 

The fourth one is a magazine advertisement in the Rock genre and is from a well known group called Kasabian, this magazine advertisement is very different from what we are thinking but it shows us a different style, this can broaden our knowledge and understanding or music advertisements in a genre that is not a genre that we were considering or what we are using.

 

The fifth one is a magazine advertisement in the R&B/Soul/Grime/Drum and Bass genre and is from a well known artist called Plan B (stage name Strickland Banks), this magazine advertisement is pretty similar actually from what we are thinking as the artist does do some Drum and Bass songs.

 

By Connor Nagle

Budget

For our music video, we require a number of props, some of which we do not already possess and will therefore need to be bought. This will give an overview of the costs for making the music video so we are aware what to plan for when money is involved.

Lamp/Vase

In one scene there will be a lamp or vase that will be knocked over and broken by the man/singer. Because of this, we may need to get a lamp/vase which is fine to be broken; an item which none of us currently possess. We may also need to get more than one of these to prepare for the (rather high) possibility that it will take more than one take to achieve the right shot.

We have decided to spend around the £5 mark (give or take £1). An item that fits this budget would be the 'Clear Acrylic Cube Vase' we found on  Amazon.
However, to our luck, Reece has found and purchased a glass vase for 75p.

Catering

As part of the motivation for our actors, we have promised to feed them with take-away pizza. We have decided to go with Dominoes Pizza which will be around £25-£30 as we will be buying two pizzas. The specific orders however, we will deal with on the day.

http://www.dominos.co.uk/

I will also buy some soft drinks for the day in case our actors and group get thirsty. This should not exceed £5.

Bus

Our plan is to have Reece's mum drive him, Connor, Amy and Jamie to our base location in Braintree. I will meet them at the location myself. However if this does not go to plan and they cannot get a lift to the location, then our back-up plan is for them to get a bus from Chelmsford Bus Station to White Court through the 352 Sunday service. This service run at half past the hour every hour from 8:30 to 20:30. This bus costs £2.50 for a return to White Court from the bus station so altogether, the four of them would need £10 between themselves.

By Jack Fanchette

Initial Props Information

In our music video, we will have a number of props for aiding our narrative. Some of them will be used to help emphasise certain parts of the music video, whereas as some may be simply for decoration. The props for decoration however will all be put together to create a scene that mixes well rather than having objects that clash. This is to show that we have considered mise-en-scene in our piece rather than simply leaving it to the day and hoping that we come up with something that works.

Props We Planned To Use

Vase/Lamp

We are planning to use a vase/lamp in our music video as part of a scene depicting an argument between the man and the women. This vase/lamp will be knocked over by the man by accident while he is flailing his arms around with rage. This will be placed near the moment in the song when the beat changes to double time and the music 'drops'. This is to emphasise the change in pace of the song and the video.

Television

In the opening and closing scene, we will be using a flat screen television to showcase the music video on. It will also be used in the middle of the song to go with the lyrics "Is repetition a mission........"; the television will be turned on again/the channel will be changed to the music video again. This will be used to suggest that the man on the sofa is watching our music video on the television (this man is later revealed to be the same man in the music video). This prop will be located in front of the man on the sofa, in the corner of the room. Another prop related to this would be the tiered table it will stand upon; it will be on the top shelf.





Sofa

This prop will be used in four scenes; at the beginning when the television is turned on, in  the middle (to coincide with the lyrics "Is repetition a mission......"), at the end when the man turns off the television and in the middle when the couple are sitting with each other (representing the calm before the storm so to speak). It will either be creme, brown or black. This is so that it mixes well with the colour of the room.




Lamp

There will be a lamp in the room with the man when he's watching the television. This is not only to help create a more realistic feel to the room, but also to assist us in creating the right lighting for the room; this will allow us to get a better image from the camera which means that we can control what can be seen in the frame.

Rug

We may possibly put in a rug on the floor in the scenes when the man is watching the television on the sofa. This will largely depend on whether we can get one in the right colour though (preferably matching the colour of the sofa). However it is most likely that we will not use one, however if we do it would look similar to the image below.

By Jack Fanchette

Filming Schedule

Filming Schedule

By Reece Field

Anamatic Storyboard

Below is our animatic storyboard that we created, we created it using the post-it notes from the storyboard and edited it on iMovie.



By Reece Field and Jack Fanchette

Draft Shotlist

Shot List for Music Video by reecefieldmedia

By Reece Field

Storyboard

Below is our final written/drawn storyboard:

Reece Field (Did storyboard) and Connor Nagle (Took Pictures of storyboard)

Equipment Information

The equipment that we are using is a camera, a dolly and a tripod.

The camera is going to be used for the filming of every shot. It is a HD camera  so it will capture the footage in high definition, this therefore makes it look more professional. The camera is an essential piece of equipment because it is the device that will store and capture our music video.

The dolly is going to be used to do the shots where the camera needs to be steady but moving at the same time, we will use this a few times when doing the shots where the camera will need to be steady but moving. The camera will be steady because it will be on a tripod, to operate the dolly properly the camera needs to be attached to the tripod then attached to the dolly.









The tripod is going to be used to steady our shots, it will be used for all of the shots that we do. This is because we want all of our shots to be steady, the tripod also attaches to the dolly so it will be used on the dolly as well. The tripod is telescopic so that it can be adjusted to many heights allowing us to do a variety of shots with it all with them being steady at the same time.



By Connor Nagle

Initial Costumes Information

Man:

Black coat:

He will wear a black coat as for the majority of the music video he is viewed as the antagonist. Black is seen as a dark and sinister colour. it is the colour which is stereotypically seen being worn by an antagonist in a film.









White T shirt:

The white shirt is visible on the man when we don't have much of a gauge for his actions so we see him as an innocent character. This feeling if further reinforced when  we see him wearing the T-shirt towards the end of the video.





Dark blue or black jeans:

He will be wearing dark blue jeans to contrast to the woman's light blue jeans this is because he is viewed as the antagonist as his behaviour is for the majority of the spectrum compared to the woman's behaviour. Dark blue, like black, is a colour which represents power, something all antagonists seek to gain.






Trainers:

He wears trainers to represent his down to earth straight thinking attitude. These trainers will also be dark in colour to further reinforce the connotations of the colours of the majority of the clothes he is wearing.



Woman:

White top:

She wears a white top as white is associated with light, goodness, innocence and purity. These are the characteristics of the woman that we see in the music video as we see here as the victim throughout the video who only has one goal within the music video which is to mend what goes wrong in the video, as this is the nature of her character.










Light blue Jeans:

She wears light blue jeans as light blue is associated with healing, understanding and softness. These are also characteristics of the woman as her understanding compels her to mend what goes wrong in the video, as this is the nature of her character.

Light slip on shoes:

She wears light coloured slip on shoes to further reinforce the connotations of the colours of the clothes she is wearing.







By Reece Field

Ideas for Digipak

I have been thinking of some ideas for our digipak and I got some inspiration from some digipak's that already exist and they are in the Drum and Bass genre as well.

This first digipak idea is from the Drum and Bass/Dance artist DJ FRESH. I like this cover because it has nice colours that are blended in with a weird object (skull) in the middle of the cover, I think that it's funky colours go with the dance side of his genre and the skull is more on the drum and bass side.

This is the second digipak idea and it is from the group NERO who do a few different genres and one of them is Drum and Bass. I like the fact that they have a space feel to this cover, this is pretty common in drum and bass digipak designs because it has a futuristic feeling.

 

This is the third digipak idea and is from the British Drum and Bass group Chase and Status. This is a group we were considering to use because they are in the right genre and are British. I like Chase and Status' album/digipak cover because it uses the conventional colours for drum and bass which are black/white and yellow, I don't really know why these colours are used but they are.



 

This is the fourth digipak idea and is from the Drum and Bass/Dubstep artist Stan SB and he is the artist that we have chosen to do our music video on. We chose Stan SB because he had the right song for us to make a music video from, it was in the right genre, the lyrics are excellent and the feeling is right.

 

This is the fifth digipak idea and is from the artist Example, one of his genres is Drum and Bass. This cover is a typical cover for drum and bass because it uses yellow and black. This cover is very simple yet I think it is very effective.

By Connor Nagle

Representation in Music Video

Music video will often show links to specific aspects of different cultures whether it be religion, gender, race, age, class, ethnicity or region. This particular aspect can be part of the narrative, reflecting on the artist view about it. These are a few examples of how these are represented in music videos:

Gender

Representation of gender in music videos will often attempt to challenge the stereotypical typical view that men are more dominant than women. This stereotype of often challenge by female singers, often solo artists such as Madonna or Christina Aguilera.
For example in Beyonce's 'Run The World (Girls)', all the women in the video are seen to be dominant through the use of Mise-en-Scene. They are scene to be wearing bright colours including gold and purple, colours often associated with royalty.

Religion

 



Representation of religion in music videos will often challenge different faiths and their beliefs. It can often cause some controversy between viewers depending on their beliefs or creeds, sometimes enough to become a main headline topic for society. Current affairs can also have am effect on representation in music videos if the affairs involve a religious group. The artists opinion on the affair can then be reflected in their music video.
An example of this representation could be Madonna's 'Like A Prayer', a video which involves adult themes taking place in a place of worship (presumably a Christian church). This challenges the religion by performing such act in a place solely for worship.

Age

Representation of age in music videos will often follow the stereotypical images of each age group. Teenagers will often be seen drinking, smoking and at raves/parties, whereas older people will normally be seen as being frail, lifeless and essentially immobile. However these stereotypes are sometimes challenged as well, depicting scenes of different age groups either switching their images or combining them.
An example of this could be Modestep's 'Sunlight'. In this video it shows three older people causes trouble on streets and eventually ending up at a concert surrounded by teenagers.



 

Ethnicity

 

 Representation of ethnicity in music videos in music video is often shown by having an ethnic minority in a music video. Depending on the style of music, the minority can differ. For example in  Hip-Hop music and Rap music, the videos predominantly contain black people rather than white people. This can often occur even with a white artist, such as Eminem.

 



 

Ethnicity will also often be shown in music videos through the use of tokenism; an ethnic minority in a music video. This could mean that in a video, there is only one coloured person or perhaps one white person. For example in Skrillex's 'Bangarang', there is only one black boy in the video, almost as if he is singled out in the video.


 

 

Jack Fanchette

Comparison of Music Video Findings

The content of music videos and the meaning behind them will often change depending on the style of music. For example a Rock video will often include some form of live concert depicting different situations in which the band plays the song (such as in the music video for 'Thunderstruck' by AC-DC).




A slightly heavier style of this, Heavy Metal, has similar traits. It will often not have much of a narrative and will mostly include the band performing most of the song, along with the vocalist lip syncing the lyrics. An example of this is Slipknot's 'Before I Forget' in which the band performs the song in a small room; similar to 'Thunderstruck' however they are playing by themselves rather than in a concert with a large audience.




Whereas in a Pop music video, there will often be clips including a large crowd of people at a party or similar event. However this is often related to the age group performing the song. For example, in Miley Cyrus' 'Party In The USA', the video involves a mass of teenagers in a empty desert-like location having a party. In between and during these clips it involves segments of the song being lip synced by Miley Cyrus.



A similar example of this could be Katy Perry's 'Last Friday Night', depicting the artist and a group of teenagers at a party, but in a household rather than an outdoor location. It also involves sections of the song being lip synced clearly by the artist. This style normally uses close up of the artist when lip syncing so as to allow the viewer to see what the artist is saying. It is also used as a way to promote the artist with their image.




For styles like Drum 'n' Bass or Dubstep, there are not a large amount of music videos compared to other styles of music. The only exceptions are more mainstream artists from these genres such as Chase and Status (D'n'B) or Skrillex (Dubstep). In the videos created by the mainstream artist, there will often be a large amount of editing involved, possibly with green screen used. It may also have a point in the video when the dynamic of it shifts to coincide with the song's 'drop'.

For example, in Pendulum's 'Witchcraft', there is a large amount of CGI and special effects used throughout the video to create the final product.



By Jack Fanchette

Plot, Narrative and Rough Plan for Music Video

The plot and narrative for our video seems like a bit of a confusing one at first but once it is shown with the storyboard it all becomes clear. We have areas in the music video which we want the on screen visuals to reflect the song’s lyrics in parallel timing to each other.

Our music video starts with a man sitting down on a sofa and switching on a TV.

The next sequence of shots starts after 8 seconds and takes place as we zoom into the TV viewing the onscreen footage through our own TV screens, computer monitors or laptops ect. in this sequence of shots we see a couple arguing, similar to what happens in the video of Chase and Status's Time but without the domestic violence, at the end of this sequence we see the guy from the argument (the same person from the sofa shots at the start) walk out of the front door, with a match on action shot being used, and then walking down the street.

The above section ends after 22 seconds as we see the man walking down the road singing the song while alternating with a flashback which shows more of the argument which we saw at the start of the song.

In the instrumental which runs between 44 seconds and 1 minute all we see is this flashback which, itself, stops after 66 seconds. There is then a split screen sequence shown in real time which follows the instrumental it shows both the man and the woman siting against different walls. This sequence ends after 10 seconds where we see only the man on screen, standing up and heading back towards the house.

We then see an extreme close-up before a sequence of the man lip-syncing which alternates between real time (the present) and the past (the flashback) this carries on until 106 seconds in where past and present cross and the flashback is dropped from the narrative.

We then see the man breaking into his own house by climbing in through the window, walks past the girl who's still on the floor and sits down on the sofa where we then here the lyrics 'it's repetition it's a mission' before zooming into the TV and watching what the man would see.

This is where the artist (who is also the man) is shown acting like he's in a pop music video lip-syncing to the camera through to 154 seconds in where the woman comes into the room where the man is sitting where the man explains himself and they then sit on the sofa together.

After this, 181 seconds in, there is a quick fire flashback sequence which runs through till 203 seconds in where we then go back to watching the TV through till the end of the music video.

Reece Field.

Shotlist for Digipak

This is our shot list for the digipak, it shows where the pictures will go, how many pictures are needed, where the information will go, what actors are in the shot and other items on the panel.

Panel	No. Photos Needed	Actors in Shots	Mise in Photo  1	Mise in Photo 2	Other Items on Panel
Front Cover	1	None	Photo of Sun in Sky	N/A	Album Text, Artist Text
Back Cover	2	Man	Longshot of Man	Photo of Field	Song list, Company Logo
Outside Panel
Inside Panel 1	1	Man	Longshot of Infront of Wall	N/A	Artist Biography
Inside Panel 2
Disc Holding Panel	0	N/A	N/A	N/A	Image of Album Cover

Reece Field