Analysis of Magazine Advertisement In Same Genre as Artist

This is a magazine advertisement of a Drum and Bass concert for Pendulum DJ Set and other artists, the majority in the Drum and Bass genre. This is a good advertisement because it uses a good colour scheme, lots of the colours that are used in this advertisement, you would find in a Drum and Bass advertisement. This is good that they have gone with the generic style but have put their own twist on it. The artists names are nice and clear which is what you want because you want the audience to see who is performing and also be able to try and tell what genre the advertisement is in.

In terms of layout of the magazine advertisement, where you put the text on the page is very important but most of all, I feel they have put the text in the right place on here. With the information which is on here, all of the relevant information is needed such as; when the DJ Set is, where it is, how much it is to get in, who is performing, how old you have to be, where you can buy the tickets from and the record companies label. I really like this magazine advertisement because it is very relevant to the genre of drum and bass and it would be good if we could produce something like this for our digipak.

The bits that we can take from this and implement on our magazine advertisement are;

1. The colour scheme - with this colour scheme we can consider it as one of the colour schemes that we could possibly use.
2. The text positioning - we can also consider where we are going to put our text and use this magazine advertisement as a basic guideline (even though this advertisement is for a DJ performance).
3. The information - in terms of the information on the page, we can take some good hints from this magazine advertisement, such as; the date of when the tour/album comes out, how much the tour/album costs, where the tour tickets/album can be bought from and put the record label on the album down the bottom somewhere to let the audience know what record company has produced it.

By Connor Nagle

Plan for Digipak

We have each thought of 2 ideas each for the digipak, this doesn't mean that we are going to use any of them but this is just our ideas of where we want to go with the digipak. In our final idea we will most likely combine aspects from all of our ideas to create a digipak that we feel really fits the music video and genre.

Connor's Ideas:
 

 

This was my first idea, I wanted to have that feeling of space and I thought that this picture was the right one that I was looking for because it suits the Drum and Bass genre, I have looked at loads of different covers in the genre and most of them seem to use a space theme or yellow/black. I then put the text over the image, I chose the text because I think that it goes with the genre and feel of the album, the album has a space feel to me. I think that the only couple of problems with this cover are that the texts are a bit far away from each other and the colour of the text should be changed as it isn't really easy to read and it should be in your face.

 

This of course isn't a professional cover but it is an idea that will be developed further if the group decide this is the one that we want to use.

This was my second idea, I thought this was a really nice image to use because I think that the space look suits the Drum and Bass genre, I love how the different colours merge and form a nice oval. The colours are nice because I think that they fit the genre and the space background adds a nice finishing touch. The text is pretty good on this one I feel because it is in the right style and in the right place on the image, the colours draw the audiences eyes into the middle where the text is.

This of course isn't a professional cover but it is an idea that will be developed further if the group decide this is the one that we want to use.

Reece's Ideas:

 

This design was inspired by the album cover for DJ Fresh's Kryptonite and drum and bass from the core, a compilation album by cosmic core like most drum and bass covers I kept to making the predominant colours, the stripes and text, as Cyan, Magenta, Yellow and Key (black).
 

For my second idea I decided to stick to the key colour scheme found in drum and bass videos which is Cyan, Magenta, Yellow, Key (black). The image of the man is a stock image from a website but this will be replaced with and image of our artist if this design is used for the real thing. The image behind the man is a space nebula. I put this on the cover as to me the phrase "anyone out there" refers to asking if their is intelligent life in outer space.
 

Jack's Ideas:

This was my first idea for a digipak. My reasoning for this is because I wanted to have an image relating to the title 'Is Anyone Out There'. Therefore my idea was to have an open spaced area (such as a canyon or the open ocean), without any people or animals insight. I also wanted the image to seem as if it was coming from a first-person view, to echo the idea that the artist is in the location shouting 'Is Anyone Out There'.

This was my second idea for a digipak. This design was mainly made to follow the CMYK (Cyan, Magenta, Yellow, Key) layout that is often present with both Drum 'n' Bass digipaks and albums.


By Connor Nagle, Reece Field and Jack Fanchette

Lighting Notes

In our piece, we will be using both naturalistic and artificial lighting. When outside filming the majority of the lip-syncing scenes, we will be using the natural lighting available to us. This will be filmed during the daytime (as will the rest of the piece) so as to follow with our storyboard; we want to have daylight from the sun rather than using lights and lamps from outside at night time. For the scenes inside, we will be using both artificial lighting from room lights and lamps as well as light from the sun as there is a window in all of the rooms we will be filming in.

When filming outside, we will be using natural lighting as it gives enough light for the actor to be seen clearly from the camera. However we will not have much control over this aspect and will mainly be relying on the weather for that day in Braintree. However fortunately (according to weather reports) we will have a fair amount of sun which bodes well for our filming day as it matches to our storyboard. We will also need to film the outside shots relatively early in our filming schedule as the days are getting darker much earlier now; normally around 4-5 o'clock.


For filming inside, we will be using a mixture of natural lighting coming from the sunlight through a window and artificial lighting coming from a lamp. The bulk of the artificial lighting will not be used until later in the video as it will be used to make the scene(s) seem lighter, helping to emphasise the equilibrium made between the couple. We will also be using a selection of small, touch sensitive lamps that have different stages of brightness. This allows us to not only control where and when we need to use the lighting, but also how bright it is, allowing us some control over the mood of the shot; a brighter light would help to convey happiness in a shot, whereas a darker light would the shot a more cold and depressed feel.

For the natural lighting, in all of the scenes inside the house, there will be curtains allowing us to let through as much natural light as we need (hat is available to us). In the first scenes, the house will be slightly darker than it will be in later scenes (during the equilibrium.#

By Jack Fanchette