Music Video Conventions

These are the typical conventions found in music videos of these genres and we have picked these genres to do the conventions on because these are all of the genres we were considering for our music video.

Pop:

• Lip-syncing
• Fast, creative cuts
• Mostly narrative based
• The video normally links to the narrative
• People dancing
• Colourful
• Lots of close ups of the artist
• Relationship

I feel this is a good video because it is so simple yet represents a pop video pretty well.

Rap:

• Women
• Women in revealing clothing
• Violence
• Gangs
• Accessories/bling
• Clear display of emotions
• Variety of camera angles and mainly closeups/medium shots
• Sex/drugs
• Editing cuts between narrative and performance
• Lyrics a massive influence on video

I feel this is a good video in the category of rap and I have chosen this video in particular to represent rap in this instance.

Drum and Bass:

• Fast cuts
• Colourful
• Shots of artist/band
• Lyrical links
• Fast paced editing
• Party vibe

I feel this is a good video to represent D&B because it has most of the generic conventions found in D&B videos.

Rock:

• Use of black and white
• Realistic
• Stage performance
• The construction of verisimilitude
• Cuts a lot between performance and narrative
• Deep topic/a bit depressing
• Quite fast editing

This is an alright video but is very typical to the Rock genre and this is a very well known song.

By Connor Nagle and Jack Fanchette

Questionnaire

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We did an online copy of this questionnaire which we made people aware of by sending out emails to target groups as well as posting the survey on Facebook and Twitter. As well as this we did a paper based copy to get the most respondents answering our questionnaire.

By Reece Field

Audience Mood Board

This is a mood board that we have made to show what the audience/people are like who listen to drum and bass music, we have a variety of different pictures to give a good overview of these people.

 



By Reece Field, Jack Fanchette and Connor Nagle

Initial Ideas

These are our initial ideas for a music video. We had a few different ideas on what sort of narrative, what sort of settings, the content to be included and lots of ideas on the type of genre that we wanted.

By Reece Field, Connor Nagle, Jack Fanchette

Candidate Names and Numbers

Connor Nagle - 7478
Jack Fanchette - 7079
Reece Field - 7404