Music Video Conventions

These are the typical conventions found in music videos of these genres and we have picked these genres to do the conventions on because these are all of the genres we were considering for our music video.

Pop:

• Lip-syncing
• Fast, creative cuts
• Mostly narrative based
• The video normally links to the narrative
• People dancing
• Colourful
• Lots of close ups of the artist
• Relationship

I feel this is a good video because it is so simple yet represents a pop video pretty well.

Rap:

• Women
• Women in revealing clothing
• Violence
• Gangs
• Accessories/bling
• Clear display of emotions
• Variety of camera angles and mainly closeups/medium shots
• Sex/drugs
• Editing cuts between narrative and performance
• Lyrics a massive influence on video

I feel this is a good video in the category of rap and I have chosen this video in particular to represent rap in this instance.

Drum and Bass:

• Fast cuts
• Colourful
• Shots of artist/band
• Lyrical links
• Fast paced editing
• Party vibe

I feel this is a good video to represent D&B because it has most of the generic conventions found in D&B videos.

Rock:

• Use of black and white
• Realistic
• Stage performance
• The construction of verisimilitude
• Cuts a lot between performance and narrative
• Deep topic/a bit depressing
• Quite fast editing

This is an alright video but is very typical to the Rock genre and this is a very well known song.

By Connor Nagle and Jack Fanchette