Music Video Brief

Our brief is to produce a promotional package for the release of an album and it needs to include;

• A Music Promo Video (60%)
• A digipak for the albums release (20%)
• A magazine advertisement for the digipak (20%)

Music videos are show reels that can often be played with certain songs. Not all songs use music videos as it is up to the artist if they should wish to have one. Often, a music video will include the artist themselves lip-syncing to their track, whilst becoming part of a narrative specific to the video; this narrative will often have links to the song and its lyrics. It will also often include a number of actors to help portray the narrative, depending on the contents of the music video.

(Party In The USA music video)

For example, in Miley Cyrus’ song ‘Party in the USA’, there is not much of a storyline/narrative as the song is based around partying. Therefore there are a large amount of teenagers in the video doing just that; this has been done to help get across the message from the song, assuming that the message is somewhere along the lines of partying.

 
(Gangnam Style music video)

Music videos are also used to promote the artist as well as the song. This can be because something in the video causes some form of controversy with the viewers. This is often the case when something in the music video challenges societies outlooks on religion/creed, race or gender. In some cases, an artist or song can become successful and popular simply through their video (for example, Gangnam Style by PSY).

By Jack Fanchette