Target Audience Brief

To find out what our target audience would be, we devised a questionnaire about music videos with a few questions on Drum 'n' Bass. We handed these questionnaires out to a selection of people of different ages, including but not limited to teenagers, adults and the elderly. We then took in these questionnaires, totalled the results up and finally analysed them.

From our questionnaire results, we found that our target audience are teenagers, specifically aged 16-20 year olds. I think this is because drum and bass is considered to be quite cool at the moment and people like tapping their foot every time the bass drum is hit. We are being pretty specific with our target market audience because even though it is targeted primarily at them, it doesn't mean that other markets won't like drum and bass. Therefore we are just trying to make sure the audience that we are targeting is the 16-20 year olds but it will be a bonus if there are other groups interested. We think also that we would like to target our music video mainly at boys because we feel they will get more into it than females and they are more likely to like the video.

This picture below shows boys who we expect to like our music video, this is because they fit into our age and gender type, also the clothes that they are wearing are similar to the ones that we will use in our music video.

 

By Jack Fanchette and Connor Nagle